I Make No Apologies For Sponsored Content

Since becoming a parent, I knew I never wanted to go back to the traditional way of working. I didn’t know how I was going to make it work, but figured I would have to eventually just suck it up – because that’s all I knew how to do.

My past jobs included receptionist, secretary, working on accounts – office work basically.

I wasn’t the biggest fan of it after 15 years in it, but figured “Oh well that’s all I know so I’ll probably end up doing it”.

I’m now in my 8th year of being a parent, and I’m a full time stay at home mum, plus part-time run my own business.

Yes. I have a business.


Happy Mum Happy Child is my business – on Facebook, Instagram and my website.

Connecting with parents, and talking about the ups and downs of parenting and all the in-between bits is what I love the most; and the absolute core of Happy Mum Happy Child.

On top of that, I am extremely fortunate to make money from it through sponsored content, and Google ads.

I remember very clearly my first ever sponsored post and me chatting to you guys about how “I don’t want my platform to be overrun with sponsored content as that’s not what I’m about”.

And I still stand by that.


The way social media works has changed – my sponsored content used to be on Facebook, but now it’s moved to Instagram as that’s where advertisers want to advertise.

So whilst you might not see as much sponsored content on FB, it’s still there; and yes from time to time, there is an influx of it.

You guys have NO IDEA how much I appreciate every single interaction with these ads. It truly means the world to me – mainly because I know how much of a pain ads can be.

This morning, however, I received a comment (which I have since removed and blocked the user) saying “Your profile is just a series of ads. It used to be so good but I have to delete you now”.

I make no apologies for doing my job, and if this person had been a long time follower, would know that I’m an easy person to chat with – all people have to do is slide into my DM’s (direct messages) and chat with me.

I’m a people pleaser from way back, always have been and always will be; however these type of comments always baffle me.

My content is not always ads. HOWEVER sometimes there is a lot of it (by my standards anyway). It gets like that, and whilst I’m not 100% happy with it – it is what it is. I can’t predict when a lot of things come in at once that I’m happy to do.

It slows down too, and I go through periods of no work. Which means money isn’t steady like a regular 9-5 job.

Being in this position, however, allows me to continue to be a stay at home mum. Ultimately it allows us to buy clothes and food for the kids (and family) without worrying about money. My kids can have Christmas and Birthday presents because I work for it – JUST LIKE A NORMAL JOB.

It gives us an extra income, and I don’t have to rely on my husband to look after us all the time.

I’m pretty sure you understand that.

I totally get if it feels like sponsored content is too much – that is never my intention. But you guys know how to scroll if you don’t like it. You also can tap through my stories if you don’t want to listen to me waffle on about something I’m promoting or ANYTHING.

It can get boring listening to people waffle, and I’m a waffler – so I understand that people tap / scroll through content.

I do it all the time hahaha


At the end of the day, I just want to chat to people about parenting, and life and all the bits in between. The ads and money that comes from it is an absolute bonus and I know it could end tomorrow – which is why I’m making the most of it now (within reason of course).

I don’t mean to overwhelm people with ads, but I know it happens from time to time, and I do appreciate your understanding.

If you ever have an issue, feel free to scroll past, tap through, or simply unfollow. I understand my choices in who I partner up with aren’t everyones favourites – if we were all the same life would be so boring!

As always I’m here to chat if you want – through my Facebook DMs or my Instagram.

Also thank you again for your continued support – whether its on sponsored content, or just liking and sharing a meme. As I said above, it really means the world to me.

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